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Welcome to Pink Shell, where the only thing we overlook is the beach. Click here for the latest resort updates.

Pink Shell's Core Values

Our team at Pink Shell is driven by our values and guiding principles, and to creating memorable experiences for all of our guests.

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Socially Responsible

We take personal commitment to be a good citizen, whether that’s offering military discounts to recognize our nation’s heroes, meeting the requirements to become the first Fort Myers Beach hotel in the Florida Green Lodging Program, or creating a safe environment for guests to create memories following CDC and AHLA guidelines.

Pink Shell was recently awarded the Florida Restaurant & Lodging Seal of Commitment—a promise that our establishment achieved enhanced safety and sanitation standards designated by FRLA to ensure the safety of guests and employees. Read the full press release here.

Pink Shell staff holding seal of commitment
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Make a Noticeable Difference!

We seek opportunities to consistently create great customer experiences, bringing enthusiasm, creativity and a “can-do” attitude to every interaction. No Shoes, No Shirt, Yes Service!

Guests enjoy a private outing on a boat rental from our Fort Myers Marina
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People First

Our greatest asset is our people. We treat each of our team members, guests and business partners with respect, courtesy and professionalism. The safety of our team and guests remains our highest priority which is why we’ve continued to implement the highest standards for cleanliness and hygiene during and beyond this pandemic.

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We take care of all the small things that matter every day and add value to our guests. “You don’t have to worry about it, I will get it done!” We enjoy going above and beyond to achieve extraordinary results, build lasting relationships and exceed guest’s expectations at every opportunity.

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Trust, Integrity, Professionalism

Our actions and decisions are guided by an unwavering commitment to integrity and ethics. We are transparent, fair and honest in all interactions and communications inside and outside our organization.

Family walks on the beach at sunset